The opening of Indian economy in the early nineties opened new vistas for one and all. While the 1991 economic revolution of sorts, was a beginning of the end of the License Raj System, it also signaled arrival of new trends in the fields of sales and marketing. The new rends completely challenged the way sale and marketing exercise was planned.
Business establishments across the landscape – irrespective of the size and nature of business – need to market their produce or services. In the early days, when technology was in the nano-stage – as far as India is concerned – one could see road-side hawkers marketing their products by giving information about it loudly and at the same time selling it.
Tradition vs Technology:
Though, the scenario of road-side marketing has not diminished in India and continues to thrive even today – thanks to lesser penetration of technology – a new trend of using technology for the purpose has evolved over the years. The ushering of Information Technology revolution has generated a slew of sales and marketing software which have made working easier and smarter.
Earlier as per traditional system, a lot of paper-work would be done and pie-charts and diagrams would be drawn to plan sales and marketing strategies. This would be not just a time-consuming effort, but would also leave a lot of scope for possible errors and omissions. The human body is prone to making mistakes, while a mechanized sales tracking system would anyway be a better and preferred option.
Effective Sales Tracking System:
While maintaining a cozy relationship with the customer is key to successful sales and marketing practices, it is also imperative to have a proper sales tracking system in place. Sales tracking system helps one to know all the finer aspects of sales mechanism. Such a system – Commence Sales Tracking System – for example would help one to study the sales and marketing graph in detail.
Commence Sales Tracking System can also give solutions if one needs to revise strategy. In short, it could deliver a SWOT Analysis for an organization/company/business unit. While it would study the strength and weakness of a commercial enterprise, it would also help in exploring opportunities and threats, if any.
With the world getting shorter, modern day business has assumed serious dimensions and each organization is facing cut-throat competition at all levels. Commence Sales Tracking System, could thus lend a helping hand to all such organizations – those who are new in the fray and also those who have established a strong foothold in the market.
Commence Sales Tracking System helps a business unit to improvise and streamline its sales and marketing process. As the sales and marketing team of a commercial venture keeps on changing, such software would help the organization in maintaining continuity in the sales and marketing department. Such a sales tracking system would always serve to be an asset for any business enterprise.